Building destination hospitality across West Virginia—rooted in heritage and the outdoors.

Appalachian Heritage Group is a hospitality portfolio company dedicated to growing tourism throughout West Virginia.

We create destinations that highlight the region’s culture, landscapes, and history through restored historic hotels and outdoor-focused experiential stays. We partner with state tourism, regional development groups, local businesses, and community organizations to expand marketing reach and ensure each project strengthens the broader tourism ecosystem.

Boutique Hotel Revitalization

Historic landmark buildings revitalized into high-demand boutique hotels. We leverage federal and state historic tax credits, incentive programs, preservation grants, and public-private partnerships to reduce project risk and enhance returns while preserving history.

Outdoor & Experiential Hospitality

Nature-immersive stays built for modern traveler demand. We develop outdoor-focused accommodations aligned with state and local priorities—positioned to capture fast-growing demand for meaningful travel and unique accomodations.

Strategic Vision

  • We restore and reimagine West Virginia’s historic landmarks and landscapes—transforming them into exceptional destinations that preserve regional character while elevating modern hospitality standards. Each property tells a story rooted in authenticity.

  • We create experience-driven stays that connect guests to place and purpose—through thoughtful design, elevated dining, wellness offerings, and immersive local experiences that earn repeat visits, standout reviews, and genuine social engagement.

  • We align with state and local partners and leverage historic tax credits, tourism incentives, and public-private programs to enhance returns and reduce risk—maximizing both investor outcomes and community impact.

  • Our strategy extends beyond any single project. By developing a network of boutique hotels and outdoor-focused stays across West Virginia, we create a scalable portfolio aligned with statewide tourism initiatives and powerful macro travel trends.

West Virginia Tourism.

$6.6B tourism spend in 2024

77.2M+ annual tourism visitors

1 in 15 jobs are tourism-based