Reimagining Historic Places and Natural Landscapes Through Hospitality
We develop and operate distinctive hospitality destinations that celebrate the landscapes, culture, and communities of Appalachia.
Our approach to hospitality development is grounded in long-term impact—both economically and culturally.
Revitalize Historic Properties
Support Rural Economies
Create Long-term Jobs
Strengthen Local Identity
What We Build
Historic Revitalization
Restoring iconic properties
Preserving architecture and story
Creating destination experiences
Access to tax credits and incentives
Outdoor Experiential
Nature-based lodging
Lower-impact development
High-demand traveler experiences
Capital efficient deployments
A Shift in Travel Behavior
Rising Demand for Experience-Led Travel
Shift Toward Drive-To Destinations
Underserved Hospitality Markets
Our Portfolio
PRE DEVELOPMENT
The Pence Springs Resort
Historic Revitalization
A 1918 mineral-springs hotel revitalized as a boutique destination resort. The Pence Springs Resort blends heritage, wellness, dining, and outdoor recreation to create an experience-led asset with significant tax credit incentives for redevelopment.
IN DEVELOPMENT
Out & West
Outdoor Experiential
Glamping as a partnership model in strategic locations throughout West Virginia to offer upscale guest accommodations in furnished canvas wall tents. This model leverages existing infrastructure to deliver distinctive, highly desirable outdoor lodging experiences.
OPERATING
Firefly Ridge
Outdoor Experiential
A highly rated glamping destination in operation since 2023. Firefly Ridge has established digital visibility and direct-booking demand and serves as the foundation for the portfolio, providing an operating base.
PRE DEVELOPMENT
Greenbrier Glamping
Outdoor Experiential
A development next to the Pence Springs Resort, utilizing an adjacent parcel that shares amenities with the main resort. This phase two development captures demand for nature- based stays while leveraging existing infrastructure to maximize revenue across both properties.
Built on Real Experience
Our operating properties demonstrate guest demand, repeat visitation, and a focus on experience-driven hospitality
Community Impact
Each destination is designed to create lasting value—not just for guests, but for the communities around it.
Economic Impact
Job creation in rural markets
Increased local spending
Expansion of tax base
Local Partnerships
Local business collaboration
Local sourcing and vendors
Tourism and development partnerships
Cultural Preservation
Historic property restoration
Culture-driven guest experiences
Promotion of local identity
West Virginia Tourism
$6.6B tourism spend in 2024
77.2M+ annual tourism visitors
1 in 15 jobs are tourism-based